Monday, November 10, 2008

Create A Squidoo Account - Advertise Your Biz

Hello Fellow Affiliates,

Greetings today. Did you know thousands of businesses advertise themselves online for free, using a neat tool called Squidoo?

Here's how it works:

Create Your Squidoo Account

* Benefit from free advertising
* Create your account by tapping into a big stream of traffic (prospects)
* If your lens is interesting and you win for the week, Google will publish you at no charge
* That means 200,000 people could be looking at your business!

Here's How in 4 Basic Steps:

1) In your browser, enter http://www.squidoo.com/

2) Click on “Sign Up” in the upper right-hand side of the page and follow the instructions. This will open your account.

As you open your account, you will be asked to create your first “Lens”. You'll want to use general content about what you may offer but don't just start with "buy my product -- you need it" approach. You have to find something that will catch the eye of your audience, so that they can find out precisely why they should listen to you, following your recommendations.

Here are examples to help guide you through this process:

Step 1: What's Your Lens Topic?

My Lens is About: Wealthy Affiliate Review

(This is an educational for Internet Marketers I'm promoting on this blog, as you can see by the title of the blog itself).

At Squidoo, you'll see people promoting everything from "Roasting Your Own Coffee Beans" to "Why You Should Hire Me" to "The Top 10 Books That Changed My Life"... and more. What's your topic?

Click on Go To Step 2.


Step 2: Choose How To Promote Your Lens

What's the goal of your lens? What are you going to do with it?

In this step, many Internet Marketers will usually think in terms of an end result, like capturing names and e-mails of people you'll add to an autoresponder list or network marketing list.

Examples: Jane Goodall -- supporting her non-profit list, a gal promoting her book, a guy who's moving traffic (inquiring minds) back to his blog, or a teacher who makes learning fun for his students by playing with lens creation. These are the 4 common ways people use lenses.

You'll see a menu of choices to choose from:

a) I want to promote everything about Wealthy Affiliate Review.

b) I'm going to sell Wealthy Affiliate stuff for $$ and earn it for myself, or for charity!

c) I want to make a list of my favorite things about Wealthy Affiliate Review. (most popular choice).

d) I'm going to do my own thing.

Click on Go To Step 3.


Step 3: Form a Title and URL (what's this if you're new?)

Tip #1) Pick a title that's catchy. I formed a lens on "What It Felt Like To Get My First Black Belt". Tip #2) When picking your Squidoo URL, the http:// that's the name you see on every site..., located at the top of the web browser, the URL is a pathway which helps you advertise yourself in other places like http://www.plaxo.com/ or http://www.linked-in.com/, or http://www.ezinearticles.com/.

The URL identifies whatever you're advertising. It could be something like ww.stripsomefat.com (I made this up). Fill in the blank following www.squidoo.com/_________. If the lens is about antique stereos, then fill in that name using no dashes, spaces or weird characters.

So my URL would be something like -- www.squidoo.com/barbaraswealthyaffiliatereview (I made this up -- it's not real yet).

Then, choose a category that's most simliar to whatever it is you're promoting.

My category is How To & Education.


Rate Your Lens -- put a movie rating on your content.

Is it safe for everyone? You'll see a menu of choices.

Click on Go To Step 4.


Step 4 -- Help People Find Your Lens

Keywords (or "tags") help people find your lens. These are the words people will enter when they're looking for a solution to a problem. You have to think in terms of a the consumer, where they're experiencing a difficulty of some kind but you're there to provide the answers.

If you're in an MLM - you don't want to use keywords describing your compensation plan. You want to use words that will solve an ache in a knee joint or help someone resolve their debts through debt consolidation, for example.

If you're an affiliate marketer - you want to tap into keywords describing benefits. Shy away from specific corporate product names or logos. Then move into what's in it for someone else. If it's "overweight troubles", you would talk about "The Top 10 Effective Ways To Shed 5 Pounds In 2 Weeks for your lens title. The keywords could include something like weight loss for less, effective weight loss, or lose weight without diets. These are your keyword phrases.

Examples to move my Wealthy Affiliate would include keyword phrases such as:

Wealthy Affiliate Review
Internet Marketing University
Making Money Online

Then you enter the code at the bottom of the lens, hitting DONE!

You've just formed your first lens. Don't forget to check the Squidoo confirmation in your regular e-mail box, to confirm lens creation.

I will offer more news on this topic in the next day or so.


If you want to find out how I'm generating a lot of content along Internet Marketing lines, feel free to check out this valuable resource online.

Click below:

Internet Marketing A Solid Way

Supporting Your Success Using Solid Internet Marketing Means,

B. Brinkmeyer

No comments: